Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
by Teresa Torres
Highlights the significance of cross-functional teams, weekly customer interviews, and using The Opportunity Solution Tree tool to connect business goals, customer needs, and ideas for experimentation.
Running Lean: Iterate from Plan A to a Plan That Works (3rd Edition)
by Ash Maurya
A practical guide for validating business ideas, achieving product market fit, and launching quickly. Offers clear framework for testing and iterating products, and identifying right problems for customers.
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
by Rob Fitzpatrick
A must-read for anyone who works at startups, builds products, talks to customers, wants to sell a product or idea effectively, and wants to gather customer feedback.
Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
by David Travis & Philip Hodgson
An incredibly dense and well-structured book that provides insights into the principles and methods of user experience research, enabling the collection of comprehensive attitudinal and behavioral data.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
by Dan Olsen
Lean methodology guide for product managers, with real-world examples, practical tips, and easy-to-follow steps on idea validation, feature prioritization, and success measurement.